HAIBO

A Concept Pitch for SABC+

HAIBO!

The technology making every South African say "Haibo!" is already in our pockets, our homes, and our workplaces. This show demystifies it. Democratises it. Turns confusion into competitive advantage. And does it in a way no show has ever done before.

14 × 24 Min Episodes Infotainment / Digital Literacy AFP Model CTV Strategy In-Studio Format

The Format. The Concept. The Differentiator.

One Host. One Show. One Signature.

Irvan Damon presents. AXIS opens, closes, and drops in. The audience always knows who's who — and that clarity is the trust.

The Host

Irvan Damon

IRVAN DAMON

Host · Creator · Authority

AI
IN

The Production Signature

AXIS

Opens · Tops · Tails · Drop-Ins

AXIS — Run of Show · 24-Minute Episode Structure

0:00

AXIS

Cold open. AXIS delivers the episode hook — a provocative stat, a deepfake clip, a burning question. Sets tone. Introduces topic.

1:30

IRVAN

Host takes over. Studio segment, interviews, explainers, demonstrations. Full authority. AXIS absent.

10:00

AXIS

Mid-show drop-in. Delivers a data point, triggers the on-screen QR code, frames the next segment. 30–45 seconds maximum.

11:00

IRVAN

Second act. Deep dive, guest segment, or live demonstration. The show's main content block.

22:30

AXIS

Tail. Signs off the episode with a forward tease and the show's closing QR activation. Branded, consistent, owned.

23:00

IRVAN

Final word. The human always closes. Warm, direct, personal. AXIS punctuates — Irvan concludes.

Irvan Damon is always the presenter. Always the human in the room. His AI avatar, AXIS, handles the show's opens, tops, tails, and punctuation moments. The audience never wonders which is which. That is the point. AXIS is the show's signature — the moment viewers know they are watching something built for the AI era. A production device that is also a statement.

— Format Concept · HAIBO · SABC+ 2025

01

Clarity Builds Trust

The audience always knows Irvan is the human host. No confusion, no gimmick fatigue. AXIS appears in defined, structured moments — so its presence always lands with impact, never dilutes authority.

02

Ownable Production IP

No African broadcaster has deployed an AI digital avatar as a recurring in-show production signature. AXIS becomes as recognisable as a channel ident — but it speaks, introduces, and signs off. That is ownable, licensable format IP.

03

The Show Demonstrates Itself

A show about AI that uses AI in its own production is self-evidencing. AXIS doesn't explain the topic — AXIS is the topic, functional and present in every single episode, without ever overshadowing the host.

The Numbers Don't Lie

AI Is Happening Right Now

Since you opened this page

Live Counter 00:00:00

AI Jobs Displaced Globally

0

Positions Affected / Year

The World Economic Forum projects 85 million roles displaced by AI and automation by 2025, offset by 97 million new ones that don't exist yet.

Source: WEF Future of Jobs Report 2023

Deepfakes Created Today

0

Fake Videos Generated / Day

Deepfake content has grown over 900% year-on-year since 2022. The majority target private individuals, not public figures.

Source: Deeptrace / Sensity AI 2024

Global AI Market Value

0

USD Trillion by 2030

The AI industry is projected to contribute $15.7 trillion to the global economy by 2030. More than the current GDP of China and India combined.

Source: PwC Global AI Report 2024

AI Queries Processed Daily

0

ChatGPT Queries / Day

ChatGPT alone handles over 10 million queries every 24 hours. Add Gemini, Claude, Grok and Copilot — and the number multiplies significantly.

Source: OpenAI / Statista 2024

Voice Clones Active Now

0

Synthetic Voices in Circulation

Voice fraud losses in South Africa topped R2.6 billion in 2023. Your voice can be cloned in under 3 seconds with a free tool on any smartphone.

Source: SABRIC / ElevenLabs 2024

No-Code Apps Built

0

Apps Built Without Code / Month

Platforms like Bubble, Glide and Adalo have crossed 4 million apps built without a single line of code. The developer barrier is gone. Most of SA doesn't know it.

Source: No-Code Census Report 2024

South Africa — AI Readiness Index

0

Out of 174 Countries Ranked

South Africa ranks 65th on the Oxford Insights Government AI Readiness Index. Top-tier for Sub-Saharan Africa. Miles behind the opportunity. HAIBO is the bridge.

Source: Oxford Insights AI Readiness Index 2023

Deepfakes Created Since You Arrived

0

New Synthetic Videos — This Session

At the current rate of production, approximately one new deepfake video is created every 5 minutes somewhere in the world. The clock started when you opened this page.

Source: Sensity AI Detection Lab 2024

⬤ AI MARKET: $15.7T BY 2030· ⬤ 85M JOBS DISPLACED · 97M CREATED· ⬤ DEEPFAKE GROWTH: +900% SINCE 2022· ⬤ SA AI RANK: #65 OF 174 NATIONS· ⬤ VOICE FRAUD IN SA: R2.6BN IN 2023· ⬤ 10M+ CHATGPT QUERIES / DAY· ⬤ 4M+ NO-CODE APPS BUILT GLOBALLY· ⬤ AI AGENTS: 300M USERS BY 2026· ⬤ AI MARKET: $15.7T BY 2030· ⬤ 85M JOBS DISPLACED · 97M CREATED· ⬤ DEEPFAKE GROWTH: +900% SINCE 2022· ⬤ SA AI RANK: #65 OF 174 NATIONS· ⬤ VOICE FRAUD IN SA: R2.6BN IN 2023· ⬤ 10M+ CHATGPT QUERIES / DAY· ⬤ 4M+ NO-CODE APPS BUILT GLOBALLY· ⬤ AI AGENTS: 300M USERS BY 2026

Episode 02 · Spotlight

The Deepfake Mirror.

"The face looks real. The voice sounds familiar. The account has been drained. By the time you know — it's already done."

Deepfake Detection · Episode 02 · Supporting Evidence

900%

Deepfake content growth since 2022 Year-on-year. The majority of targets are private individuals, not public figures. Your face is the target.

3s

Time to clone a voice A free app. A 3-second audio sample. Your mother's voice, calling your name, asking for money. It already happened to someone you know.

42%

People who can spot a deepfake Pew Research, 2023. That means 58% cannot. This episode moves South Africa into the 42% — and then some.

R2.6bn

AI-assisted fraud losses in South Africa SABRIC 2023. Voice cloning and synthetic identity fraud account for the fastest-growing share.

$25M

Lost in a single deepfake video call A Hong Kong multinational transferred $25 million after executives joined what appeared to be a routine video call with their CFO. Every participant on the call was a deepfake. Seasoned professionals could not tell. Neither would you.

3,000%

Surge in AI deepfake scams — 2023 alone Not a trend. A fundamental shift in how financial crime operates. By 2027, generative AI fraud losses in the US alone are projected to reach $40 billion — exceeding the GDP of many developed nations.

What a Deepfake Can Do — Right Now, Today

💼 Fake a CFO on a live video call — every participant synthetic, every face AI-generated, every voice cloned from publicly available recordings. This happened. $25 million. Gone. Before anyone asked a single question.

🎭 Impersonate a family member via voice clone. Beg for emergency money. Route to a spoofed account.

🏦 Bypass biometric banking using a synthetic face video that matches your ID photo precisely.

🗳️ Fabricate political statements from real leaders. Manipulate elections. Plant false evidence.

💼 Fake a CEO in a video call and authorise a wire transfer. This has happened at South African companies.

📲 Destroy a reputation in 60 seconds. A synthetic video posted at 2am. Viral by 6am. Correction arrives too late.

What This Episode Does

HAIBO doesn't just show the threat. It trains the audience. By the end of Episode 02, every viewer knows the five tells of a deepfake, has tested a detection tool via QR scan, and has set up a family safe word against voice-clone fraud. This is the episode that turns SABC+ into a national security service.

Watch a live deepfake comparison — real vs. synthetic

Learn the 5 visual and audio detection signals

Scan QR → access real-time detection tools

Set up a family safe word protocol in under 2 minutes

Understand what SA law currently does — and doesn't — cover

The Research Behind The Episode

Deepfake scams surged 3,000% in 2023. Voice clones built from minutes of audio. Remote work created the perfect conditions. The detection tools are losing the arms race. This is not speculation — it is already your company's biggest uninsured risk.

Read The Full Analysis →

On Screen — QR Activation

Viewers scan to test a live deepfake detection tool on images and video clips. The episode becomes a hands-on workshop in real time.

Policy Angle

SA's Cybercrimes Act (2020) and POPIA provide partial but incomplete protection against deepfake fraud. The episode maps the legal gap and tells viewers exactly where they stand.

Sponsor Fit

Banks, insurers, cybersecurity firms, and telcos are natural AFP partners here. First-party data from QR scans is a qualified lead list of consumers actively seeking fraud protection.

Episode 07 · Spotlight

Mother Tongues.

"If the technology doesn't speak your language, it was never built for you. Let's fix that."

Type "Xhosa" into Google Translate. Press play. You will hear "Kosa."

Ask ElevenLabs to say "Qaphela, inja iyaluma" — "Be careful, the dog bites." You will hear "Kaphela."

No clicks. No effort. 25 million speakers, ignored.

English has 44 phonemes. IsiXhosa has over 60 — including 15 click consonants that do not exist in any European language. Big Tech has never meaningfully tried to solve this. There is no commercial incentive. No ad revenue attached to a Xhosa click.

The SA National AI Policy Framework calls this a language justice failure. HAIBO calls it an episode. And Irvan's NPO already built the solution.

15 Click Consonants — All Covered by Voice Lab

Type	Dental	Alveolar	Lateral
Plain	c	q	x
Aspirated	ch	qh	xh
Voiced	gc	gq	gx
Nasal	nc	nq	nx
Voiced Nasal	ngc	ngq	ngx

Saying "Qaphela, inja iyaluma" — Who Gets It Right?

Google TTS "Kosa" · "Kaphela..." ✗ FAILS

ElevenLabs No click. Approximated. ✗ FAILS

Azure / AWS No isiXhosa model exists. ✗ FAILS

VOICE LAB Authentic click. Native speaker sourced. ✓ DELIVERS

AI Linguistic Bias · Why Big Tech Fails African Languages

VOICE LAB

by HAIBO PHANDA NPO · African Phoneme API

Built by Irvan Damon's NPO, the African Phoneme API is the first technology purpose-built to make AI speak African languages correctly. Not approximated. Not guessed. Delivered with authentic click consonant recordings, crowdsourced from native speakers — labelled by phoneme, categorised by click type, tagged by gender, quality-checked before use.

439 Phoneme Prompts 15 Click Consonants Male + Female Voices Growing Daily

Explore Voice Lab

🎓

HelloTutor — built on the Voice Lab API — is an AI tutor that teaches authentic isiXhosa pronunciation with real click consonants from native speakers. Always on. Always patient. Built for the way Africa actually learns.
Try HelloTutor →

On Screen — QR Activation

Viewers scan to visit Voice Lab live and hear the difference between Big Tech and authentic click pronunciation for themselves, in the moment.

Policy Connection

SA's DCDT National AI Policy Framework (2024) explicitly mandates investment in indigenous-language NLP and open phoneme corpora. This episode names the gap and fills it.

Why This Is the Pitch's Strongest Card

The show's host is not reporting on the solution. He built it. HAIBO Phanda NPO is already doing what government policy is only now asking for. That credibility is unassailable.

Context & Comparable

Shows That Prove The Market

HAIBO stands at the intersection of investigative infotainment and empowerment television. These global benchmarks prove the appetite. None of them are made for South Africa. None of them have a human presenter co-hosting with their own AI twin. That gap is the opportunity.

Netflix / Vox Media

EXPLAINED

Bite-sized 20-minute deep dives into complex modern topics. Each episode distils a dense subject into narrative gold with massive streaming traction.

HAIBO borrows: The 24-minute format, clear expert-to-audience voice, and single-topic mastery per episode. We add interactivity through CTV QR codes.

HBO

LAST WEEK TONIGHT

John Oliver's formula — "take a scary topic, make it approachable, then make it actionable" — is the gold standard for infotainment. Deep-dive segments regularly go viral.

HAIBO borrows: The host-as-guide model, escalating reveal structure, and "this affects you right now" urgency. The AI twin provides the sharp foil.

Al Jazeera / PBS

FAULT LINES

Investigative journalism meets narrative documentary. Uses real people's stories as access points to larger systemic conversations.

HAIBO borrows: The "this is a real family, this is a real scam" ground-level storytelling device for episodes like The Voice Thief.

Bloomberg Originals

HELLO WORLD

Ashlee Vance finds the most disruptive tech builders globally. Human, curious, never condescending. Proves tech content for non-tech audiences works commercially.

HAIBO borrows: The "curious non-expert host" posture. Never talking down to the audience. Critical for South African township entrepreneurs.

Netflix

THE GREAT HACK

The Cambridge Analytica documentary proved data-privacy content can reach mainstream audiences and generate massive cultural conversation well beyond the tech community.

HAIBO borrows: The "your data was weaponised without your knowledge" reveal structure — used directly in Episodes 12 and 8.

CGTN Africa

THE AFRICAN TECH SHOW

Pan-African tech reporting proving a Black African audience is hungry for content treating them as innovators, not victims of the technology divide.

HAIBO contrasts: We go deeper, more personal, more actionable. And we bring a format revolution: human co-presenting with his own digital twin.

SABC+ · Live Now

AI FOR ALL

Microsoft AI Skills course currently streaming on SABC+. Corporate training format covering job roles, accessibility, and Copilot adoption.

HAIBO contrasts directly — same platform, same audience, entirely different register. AI for All is a course. HAIBO is a show. One informs. The other transforms.

The 14-Part Roadmap

Three Phases. One Nation. Woke.

01

Phase One

HOME & IDENTITY

Trust & Protection

EP 01

The Voice Thief

A deep dive into voice-cloning. How scammers mimic loved ones and how to protect your family before the call comes.

Set up a Family Safe Word guide

EP 02

The Deepfake Mirror

500,000 fake videos generated daily. 58% of people cannot spot one. This episode trains the other 42% — live detection, family safe word setup, and the five tells Big Tech doesn't want you to miss.

Spot the Fake — live detection tools

EP 03

Decoding Dyslexia

Using AI voice-agents to assist neurodivergent learners. The classroom is being quietly redesigned.

Download AI Literacy Kit

EP 04

Silicon Souls

What would Jung make of a chatbot? A colleague told Irvan she'd been venting to an AI. Better than burdening a friend, she said. 1 in 8 young people now use AI chatbots for mental health advice. At UWC, 30.6% of students reported suicidal thoughts — and at 2am, no human support is available. This episode does not take sides. It asks the question South Africa cannot afford to ignore.

Try a multilingual AI therapy framework — live

1 in 8

Young people using AI for mental health

93%

Report it helpful — RAND 2025

Read The Full Argument →

02

Phase Two

WORK & UTILITY

The No-Code Revolution

EP 05

The 24/7 Agent

AI Agents that handle bookings, queries, and follow-ups. While you sleep. For free.

Trial a bespoke AI Voice Agent

Verified LinkedIn Post

What luxury clients demand — and AI delivers

From the Pick n Pay queue to a Sabi Sabi safari lodge — a nut allergy, a silent website, and a lost dream booking that should never have happened. AI agents fix service at every price point.

Full Case Study → View LinkedIn Post → The Safari That Got Away →

EP 06

No-Code 101

Building your first AI app without writing a single line of code. By the end of this episode, you already have.

Access No-Code Startup Templates

EP 07

Mother Tongues

Training agents in isiXhosa and isiZulu. Big Tech can't pronounce a click consonant. An SA NPO already solved it — 15 click types, 439 phoneme prompts, native speakers. The policy demands it. The technology exists. Now the country needs to know.

Try the Voice Lab & HelloTutor

EP 08

The Incorruptible Director

Abu Dhabi appointed an AI to its board. It drove 49.4% revenue growth and 18.3% profit increases. South Africa's SOEs have hemorrhaged over R350 billion in bailouts. Eskom. The Post Office. Transnet. What if an AI director had been in that room? You can't bribe an algorithm. You can't intimidate it with political connections. It doesn't care about tender awards to politically connected firms. It simply flags the pattern. Every. Single. Time.

Design your own AI governance framework — live

R50bn

Potential annual public sector savings

49.4%

Revenue growth — Abu Dhabi AI board result

This episode is being pitched to a board that could use one of these. Haibo.

Read The Full Argument →

EP 09

The Policy Map

Unpacking SA's National AI Policy Framework and its direct impact on your career path over the next five years.

Plain-Language Policy Guide

03

Phase Three

PLAY & THE FUTURE

Creativity & Security

EP 10

The Sound of Auraa

South Africa's first AI-generated Amapiano album dropped in late 2025 — drenched in kwaito DNA and kasi rap. 150,000 Spotify streams across 12 countries. No label. No studio. No gatekeepers. When AI can replicate the township sound that defined a generation, two questions demand an answer: who owns the culture — and who profits from it?

Generate your own AI township track — live

EP 11

Scan the World

Immersive AI podcasts via QR codes — galleries, property listings, SMMEs. Scan a painting and hear the artist's story. Scan a for-sale board and walk the home. Turn static into living narrative. No studio, no code, no gatekeepers.

Build your own immersive QR experience

EP 12

Digital Heists

Protecting your bank account from agentic scams and automated fraud. The thieves have already automated. Have you?

Cyber-Safety Health Check

EP 13

Synthetic Icons

AI versus Human Influencers in South African fashion. What happens when the face selling you something doesn't exist?

Brand Engagement Poll

EP 14

The Final Handshake

The season finale. Every thread — deepfakes, language, culture, governance, service, mental health — pulled into one question: what do humans do that AI cannot? The WGA went on strike over it. South African screenwriters are asking it right now. Bloggers, copywriters, journalists. HAIBO does not answer it. Irvan sits across from AXIS and they work it out together — live, on camera, in the last 24 minutes of the season. Algorithms can optimise for engagement. Only humans can create connection. That line is not a conclusion. It is the beginning of the next conversation.

Write your own human-AI creative brief — live

148

Days — 2023 WGA strike over AI in Hollywood

The irony: this pitch deck was written with AI. The show it pitches defends why that still matters.

Has Authentic Writing Died? →

🎵

In late 2025, innovator Gift Lubele released South Africa's first AI-generated Amapiano album — heavily influenced by kwaito and kasi rap. It hit 150,000 Spotify streams across 12 countries before most South Africans knew it existed. HAIBO tells that story — and then shows you how to build the next one.

Episode 10 · Spotlight

The Sound
of Auraa.

"A machine learned the heartbeat of the township. Now it is composing it. The question is not whether AI can make kwaito. The question is who gets paid when it does."

Kwaito is not just music. It is memory. Township slang, slow-cooked basslines, taxi-rank energy. For 30 years it has been the unofficial soundtrack of post-apartheid South Africa. Now an AI model trained on that heritage can generate a full track in under 90 seconds. HAIBO Episode 10 asks: is this liberation — or is this theft?

150K+

Spotify streams across 12 countries — no label, no studio, no radio push. Pure digital-first AI music.

90 sec

Time to generate a full kwaito-influenced AI track using Suno, Udio, or Soundraw. The studio barrier is gone.

R0

Royalties collected by original kwaito artists whose catalogues trained these AI models. The culture was mined. The creators were not compensated.

Inside the Episode

1

Gift Lubele tells his story — the musician-turned-AI-producer who made South Africa's first fully AI-generated Amapiano album

2

AXIS breaks down the tech — how diffusion models and transformers learn musical structure, and why kwaito's rhythmic DNA was so easy to replicate

3

The royalty gap — we investigate who trained these models, which catalogues were scraped, and why South African IP law has no answer

4

Live QR activation — the viewer generates their own AI township track in real time, confronting the power and the problem simultaneously

The Activation

Scan the QR code. Choose a township sub-genre — kwaito, amapiano, gqom, or kasi rap. The AI generates a 30-second track live. You hear it. You own the question: should this exist?

The Outcome

The viewer does not just hear about AI music. They make it. They feel the thrill and the discomfort. That is the HAIBO method — experience first, opinion second.

Episode 11 · Spotlight

Scan the World.

"A QR code on a painting. A voice in your ear. The story of a brushstroke — told by the artist who made it."

Immersive AI Podcasts · QR Activation Demo

🎨

Gallery & Art

A QR code beside a painting launches a narrated audio experience — the artist's technique, inspiration, and story. Passive viewing becomes deep connection. Browsers become buyers.

🏠

Property & Real Estate

Estate agents retire the static PDF brochure. Buyers scan a board outside a home and walk through an immersive audio tour — narrated, atmospheric, and shoppable in real time.

🎙

AI Podcast Generation

Any static listing becomes a generated audio narrative on demand. No studio. No producer. Just a QR code and a voice that knows everything about what it is describing.

How It Works — In 4 Moves

1

Scan

Viewer holds phone to a QR code on an artwork, a property sign, an exhibit panel, or a product label.

2

Generate

An AI-generated audio narrative launches instantly — contextual, rich, voiced. No app download. No login. Just the story.

3

Immerse

The listener hears narrated storytelling that brings the object, space, or property to life. Technique. History. Inspiration. Price. Availability.

4

Convert

The experience ends with a real-time purchase or enquiry link. Passive browsers become active buyers. Footfall becomes pipeline.

Why This Hits Differently on HAIBO

Every episode of HAIBO already uses on-screen QR codes as its audience activation mechanic. Episode 10 teaches viewers how to build and deploy their own immersive QR audio experiences — turning the show's own format tool into the lesson itself. Watch the show. Scan the screen. Then go build the same thing for your gallery, your home, your SMME. That loop — from content to capability — is what no other show on SABC does.

For Creatives

Artists and gallery owners attach living audio stories to static work. A new revenue model with no intermediary.

For Property

Estate agents eliminate brochure costs. Buyers self-qualify through immersive tours before booking a viewing.

For SMMEs

Any small business with a product gets a voice. A no-code audio marketing tool that costs nothing to launch.

For Sponsors

This episode is a direct product demo opportunity. Any QR-enabled brand is a natural integration partner.

This Is Not A Concept. This Is Already Built.

EP 10 · Immersive Podcasts

Scan. Hear. Buy.

QR code on an artwork or property listing triggers an AI-generated audio narrative instantly. No app. No login. Estate agents eliminate PDF brochures. Gallery curators share the story behind every brushstroke. Passive viewing becomes purchase.

See Live Demo →

EP 02 · Deepfakes for Good

One Recording. Many Languages.

Deep fake technology repurposed for social impact. Government briefings, PSAs, and corporate statements delivered in multiple languages from a single recording. The same technology that threatens — transformed into a tool that serves.

View Demo →

EP 05 · AI Agents

1,247% ROI. 6.2 Month Payback.

A 12-room SA safari lodge deployed 5 AI agents — concierge, revenue optimiser, experience orchestrator, reputation guardian, operations commander. Revenue grew from R18.2M to R28.7M. Occupancy from 65% to 87%. Response time from 4 hours to 2 minutes.

Full Case Study →

7 live AI creations. Voice cloning, AI avatars, context-driven chatbots, immersive podcasts, deepfakes for good. Every HAIBO episode has a working proof of concept already deployed by the same team.

View All Case Studies → haibophanda.org.za

On Screen — QR Activation

Viewers scan to try a live immersive audio experience — a real gallery piece or property, narrated in real time. The episode becomes the product demo.

No-Code Build

By the end of the episode, every viewer knows how to create and deploy their own immersive QR audio experience without writing a single line of code.

Sponsor Fit

Property portals, gallery networks, tourism boards — all natural AFP partners for this episode. High commercial alignment with measurable scan data.

Sponsor Value: CTV Strategy

SABC+ as a Performance Engine

This is not a passive broadcast. Every episode is an interactive performance marketing moment designed to generate measurable, attributable ROI for the AFP sponsor.

🤖

Human + Avatar Format

The dual-presenter model is not just a creative choice — it is a brand-safe demonstration vehicle. Sponsors are integrated into a show that literally proves the product works.

📡

The AXIS Pop-In

The AI co-host delivers technical insights mid-episode and triggers the Immersive QR Code moment, bridging passive viewing and active participation.

📊

Measurable ROI

Every QR scan provides the sponsor with first-party data and direct qualified leads. The audience self-selects by scanning. High intent, zero waste.

🏛️

Mandate Alignment

Supports SABC's core goals for Digital Literacy and Linguistic Inclusivity. An AFP that satisfies the regulator and the sales team simultaneously.

🌍

National Reach

SABC+ growing subscriber base across South Africa's 11 official language communities. Multilingual episode formats extend that reach exponentially.

⚡

Audience Activation

The QR ecosystem is not a call-to-action. It is a learning activation. Viewers don't just buy. They build. They become part of the show's data story.

The Commercial Engine

Why HAIBO on CTV
Changes Everything.

This is not a TV show with ads. It is a performance marketing engine dressed as a show.

SABC+ is a Connected TV platform. Every HAIBO viewer is a qualified, addressable, measurable audience. The sponsor does not buy eyeballs. They buy actions.

2.4×

Greater sales impact than Facebook

CTV full-screen viewing drives 2.4x the sales impact of Facebook and 2.75x that of YouTube. HAIBO viewers are at peak attention.

6×

Engagement lift with QR on CTV

Brands using QR codes in Connected TV campaigns report 6x higher engagement than interactive mobile advertising. HAIBO runs a QR moment in every single episode.

30%

Higher ROAS than other devices

CTV programmatic generates 30% higher return on ad spend than any other device. The big screen plus first-party data is the most efficient buy in advertising.

22%

Lift in paid search conversions

Adding CTV to the media mix increases paid search and social conversion rates by up to 22.27%. HAIBO does not just run on SABC+. It amplifies everything else the sponsor is running.

See It In Action

Connected TV + QR Activation · Live Demo · HAIBO AFP Concept

How the HAIBO CTV + QR Mechanic Works

📺

01

Viewer watches HAIBO on SABC+ CTV app

→

📱

02

QR code appears mid-episode, contextualised to the story

→

🔗

03

Viewer scans — lands on sponsor-branded micro-experience

→

📊

04

First-party data captured: who scanned, when, from where

→

🔁

05

Retargeting loop activates — sponsor owns the audience

Every scan is a lead. Every lead is attributable. Every episode is a campaign. This is the HAIBO engine.

COMMISSION THIS SHOW →

Download AFP Submission Form Email Commissioning Team

HAIBO is submitted as an Advertiser Funded Programme (AFP). Letters of sponsor interest available on request. © 2025 HAIBO PHANDA NPO / SUMMITWEBCRAFT. All rights reserved.